Brand Manager
Coricraft Cape Town, Western Cape
Job Description
- Marketing Strategy – input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand & resonate with target audience. Input into the CSI strategy, delivery and management of all CSI projects.
- Digital marketing Strategy– Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholders.
- Brand management – Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Co-ordinate seasonal shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channels.
- Content Strategy – Input & delivery on the overall content strategy from planning the content calendar by campaign followed by generating briefs for development to execution and post campaign analysis.
- Communication – facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message
- Creativity & innovation – show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach
- Customer obsessed – Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against Kpi’s & monitor competitor activity
- Budgets – Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues
- Leadership & people management – Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals
Requirements
- A relevant tertiary qualification
- Minimum 6 years’ relevant retail & brand experience is essential
- Have a key understanding and experience in digital marketing
- Experience in social media as a communication channel